I'm Amy Sala, a Senior Fashion, Bodywear & Print Designer with 12+ years of experience creating commercially successful apparel, original prints and graphics for international fashion brands across Europe and the Middle East.

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Specialising in bodywear, lingerie, nightwear, swimwear, activewear and surface pattern design, I combine creative vision and trend insight with the technical expertise to take ideas from initial concept through to production. From developing distinctive print stories and colour palettes to designing considered garments, I bring creativity and commercial thinking together at every stage.

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My work is rooted in a deep understanding of the body, proportion and how garments fit, feel and move, alongside a passion for colour, pattern and the power of print to transform a product. Every detail is considered, from silhouette and construction to print placement and artwork development. I believe great design goes beyond following trends it's about creating something distinctive, purposeful and right for the customer.

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With experience spanning established international retailers and independent projects, I bridge creativity and commerce to develop products that are visually compelling, commercially relevant and true to each brand.

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Available worldwide for freelance design, print development, creative collaborations and consultancy.

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Have a project in mind? Let's create something exceptional.